Artificial intelligence can write,

create images, and even talk like a human.

But we are not always aware

that AI has been used.

That's why the EU has now made sure

that whenever AI plays an important role,

you will know it.

What does that mean for you?

more transparency.

Let's give a few examples:

One.

Chatting with a bot?

You will know if you're interacting

with AI rather than a person.

Two.

Seeing AI-generated content?

Images, video, audio and text created

or altered by AI must be clearly labelled.

Three.

Watching a video of someone

saying something he never said?

that would be a deepfake and the use of AI

must be clearly marked.

Four.

Other AI uses will also need

to be clear to you:

For example,

when it is used to recognise your emotions

or to process biometric data.

The goal is simple:

whenever AI plays an important role,

you are entitled to know.

This is one step towards making AI

more transparent and trustworthy in Europe.

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