In this third episode, anthropologist and author, Heidi Larson, talks about how the rise and spread of misinformation and disinformation impact on acceptance of vaccines and other medical countermeasures, particularly in the context of outbreaks. Why and how does false or misleading information get inadvertently or maliciously spread? What kinds of approaches can we take to combat this societal phenomenon? And what advice does she have for the EU to tackle mis- and disinformation in its overall preparedness for future health crises?